Apex Legends
From Launch to Season 22
I led the Experience Design team on Apex Legends, focusing on menus, navigation, ranked systems, character usability, battlepass & commerce design, wayfinding, social systems, player behavior systems, metagame systems, and long-term engagement design.
Key accomplishments included launching the ranked system, co-designing Arenas mode, and helping transform Respawn into a functional live-service organization.
